Post by account_disabled on Nov 22, 2023 10:26:48 GMT
A question that is legitimate to ask due to two easily understandable macro topics. On the one hand, in fact, it is necessary to take into account for several years the growth of online streaming programs which are progressively taking audiences away from television in the more classic format, on the other hand every data must be contextualized to the Covid period which has caused a lot of confusion cards. The right time, therefore, to take stock of corporate video marketing strategies . You might be interested in "How to approach corporate videos technique and preparation" The situation of the Italian television industry in the Covid era The spread of the pandemic and, above all, the limitations on travel, meant that a very high number of people.
Well beyond the best average peaks of recent years spent a lot of time at home photo retouching in front of various types of TV . The increase in audience was the prerogative, among others, of the major broadcast television networks Rai and Mediaset . Alongside the excellent audience results, however, the two companies had to record worrying drops in advertising investments due to the general macroeconomic trend. Even following the overcoming of the first three pandemic waves, those who continue to report more than positive data are the brands dedicated to video streaming primarily.
Netflix, Amazon Prime, Disney and they show no signs of decreasing even in cases of easing of containment measures of the virus. shutterstock 413633761 You might be interested in "A video capable of creating conversions? Let's focus on the video storyboard" Video Marketing and strategies analysis of TV vs video streaming trends As previously indicated, the traditional TV video streaming dichotomy began several years ago with a positive trend affecting the latter. Everything is played out on the basis of an apparently unequal comparison, i.e.
Well beyond the best average peaks of recent years spent a lot of time at home photo retouching in front of various types of TV . The increase in audience was the prerogative, among others, of the major broadcast television networks Rai and Mediaset . Alongside the excellent audience results, however, the two companies had to record worrying drops in advertising investments due to the general macroeconomic trend. Even following the overcoming of the first three pandemic waves, those who continue to report more than positive data are the brands dedicated to video streaming primarily.
Netflix, Amazon Prime, Disney and they show no signs of decreasing even in cases of easing of containment measures of the virus. shutterstock 413633761 You might be interested in "A video capable of creating conversions? Let's focus on the video storyboard" Video Marketing and strategies analysis of TV vs video streaming trends As previously indicated, the traditional TV video streaming dichotomy began several years ago with a positive trend affecting the latter. Everything is played out on the basis of an apparently unequal comparison, i.e.