Post by account_disabled on Jan 8, 2024 4:12:15 GMT
Know the Score: How to Boost Your LinkedIn Social Selling Index ArticlesSocial SellingCustomer Experience (CX) by Digital Marketing Institute The ability to sell online is a must for any marketer or seller. It’s not just about selling a product or service, it’s about having a presence online that’s credible and trustworthy. LinkedIn’s Social Selling Index (SSI) is a formula that assesses the ‘social selling’ abilities of any user on the platform. It ranks against others in your network or industry and lets you know if your posts resonate with your audience. Having an understanding of your SSI allows you to become a better seller and gauge how successful you are at driving engagement. The better your SSI is, the more you will be able to sell your ‘brand’ and product/s (and it also plays an important role in digital selling which uses a variety of strategies). What is Social Selling? Social selling refers to using social networks to find and nurture leads and prospects and can be effective for B2C and B2B.
more than doubling from $492 billion worldwide in 2021 to $1.2 trillion in 2025 according to an Accenture report. WhatsApp Number This just shows the potential of social media to driSo, when we refer to SSI, we’re talking about how well a person demonstrates their sales skills. Digital and social selling involves various activities that revolve around personal branding that includes social media to boost presence and credibility. As we create more and more profiles (specifically professional profiles via LinkedIn), we’re selling ourselves on a level of personal/professional to connect with others. It also can relate to social prospecting and building brand awareness. This could be your personal brand or selling yourself as an entrepreneur. Why Should Digital Marketing Professionals Care About Social Selling? Social commerce is predicted to grow three times as fast as traditional ecommerce,
revenue for any business by attracting the ‘right’ prospects and using content to engage and convert. The benefits of social selling are: Collaborate & Network - Rather than relying on cold calling to establish relationships, LinkedIn enables you to identify and engage with leads and reach out slowly, instead of hitting them with a pitch out of the blue. Personal branding - LinkedIn professionals want to engage with credible brands and people with a strong presence such as well-respected thought leaders. So if you take the time to create and curate content that’s credible and take part in meaningful conversations, you can boost your ‘brand’. Keep an eye on competitors - Knowing what your competitors are doing can help you stay on top of new developments and get insights into what other brands or sellers are saying or doing. IT never hurts to know what you’re up against. Boosts traffic - If you post interesting content then people will click through to read it. You can use LinkedIn to publish an article with a link at the end or host a blog on your company’s website to drive traffic.
more than doubling from $492 billion worldwide in 2021 to $1.2 trillion in 2025 according to an Accenture report. WhatsApp Number This just shows the potential of social media to driSo, when we refer to SSI, we’re talking about how well a person demonstrates their sales skills. Digital and social selling involves various activities that revolve around personal branding that includes social media to boost presence and credibility. As we create more and more profiles (specifically professional profiles via LinkedIn), we’re selling ourselves on a level of personal/professional to connect with others. It also can relate to social prospecting and building brand awareness. This could be your personal brand or selling yourself as an entrepreneur. Why Should Digital Marketing Professionals Care About Social Selling? Social commerce is predicted to grow three times as fast as traditional ecommerce,
revenue for any business by attracting the ‘right’ prospects and using content to engage and convert. The benefits of social selling are: Collaborate & Network - Rather than relying on cold calling to establish relationships, LinkedIn enables you to identify and engage with leads and reach out slowly, instead of hitting them with a pitch out of the blue. Personal branding - LinkedIn professionals want to engage with credible brands and people with a strong presence such as well-respected thought leaders. So if you take the time to create and curate content that’s credible and take part in meaningful conversations, you can boost your ‘brand’. Keep an eye on competitors - Knowing what your competitors are doing can help you stay on top of new developments and get insights into what other brands or sellers are saying or doing. IT never hurts to know what you’re up against. Boosts traffic - If you post interesting content then people will click through to read it. You can use LinkedIn to publish an article with a link at the end or host a blog on your company’s website to drive traffic.